Humans versus Chatbots: Scaling-up behavioral interventions to reduce teacher shortages
Empirical results in economics often stem from success in controlled experimental settings, but often fail when scaled up. This study presents a behavioral intervention and a scalable equivalent aimed at reducing teacher shortages by motivating high school students to pursue an education degree. The intervention was delivered through WhatsApp chats by trained human promoters (humans arm) and rule-based Chatbots programmed to closely replicate the humans program (bots arm).