Purposefulness, the ability to find and pursue meaningful goals beyond oneself, is essential for fostering motivation, well-being, and societal impact. It is associated with personal fulfillment, academic success, and contributing to broader societal challenges. Purposefulness can be cultivated through reflective practices, meaningful activities, and goal-setting interventions. In this brief, we explore its significance, successful initiatives to cultivate purposefulness, and tools available to measure it.