Applying Behavioral Tools to the Design of Health Projects

Submitted by SPH DIGITAL on

This technical note discusses how behavioral economics insights can be used to enhance the design of health interventions, with emphasis on those addressing non-communicable diseases, by promoting behavioral changes. These interventions are neither sophisticated nor costly, and are particularly suited for cases in which individuals are seemingly not making rational choices about their health. The main contribution of this note is the attempt to orient non-expert practitioners in the analysis of the problem and design of the intervention.