Are Behaviorally Informed Text Messages Effective in Promoting Compliance with COVID-19 Preventive Measures?: Evidence from an RCT in the City of São Paulo
The COVID-19 pandemic has required societal behavioral change in order to slow the spread of the virus. Making people keep proper distance when in public and wear face masks have become a priority for governments around the world. Following previous literature on the effects of behaviorally informed text messages on promoting healthy behavior, São Paulo’s innovation in government lab implemented a text message (SMS)-based intervention informed by behavioral insights aimed at encouraging people to stay at home, wear face masks, and maintain 2 meters distance from others.